August 30, 2024 

Mabuhay Miles, flag carrier Philippine Airlines’ (PAL) frequent flyer program, announces the renewal of its successful partnership with SMAC (SM Advantage Card), a collaboration that started in June 2022. This alliance brings together the two largest loyalty programs in the country.

Mabuhay Miles (MM) continues to set the standard in the travel industry as it offers exclusive travel perks and exceptional service, ensuring that members enjoy the rewards and benefits they deserve.

“This partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry.” PAL President and COO Capt. Stanley K. Ng said. "As we embark on this renewed journey together, we extend our heartfelt gratitude to everyone who has contributed to making this partnership a reality.”

“For more than 20 years, SMAC has been guided by a commitment to service excellence and we’ve been offering unparalleled shopping experiences to our valued members. We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty,” SMAC Chief Operating Officer Kevin Hartigan-Go said.

The new partnership also introduces an improved conversion rate where members can enjoy increased value with their SMAC Points and Mabuhay Miles. Effective September 1, the conversion structure of SMAC Points to Mabuhay Miles and vice versa will now be higher. This will now allow the members to shop more and fly more.

For more information about Mabuhay Miles and SMAC programs, please visit https://www.philippineairlines.com/about-us and https://smac.ph/.

PAL and SMAC officials seal the partnership renewal during a signing ceremony held recently. From left: Mr. Jonathan Ng - Chief Financial Officer, SM Retail, Mr. Kevin Hartigan-Go - Chief Operating Officer, SMAC, Mr. Hendrik Sy - Executive Director, SM Group, PAL Holdings Inc. President and Chief Operating Officer Mr. Lucio C. Tan III, PAL President and Chief Operating Officer Capt. Stanley K. Ng, and PAL OIC Executive Vice President – General Counsel Atty. Carlos Luis Fernandez.

PAL and SMAC officials gather for the signing ceremony to formalize the partnership renewal.

Standing from left: Mr. Gilbert Simpao - VP for Marketing, SM Store, PAL Assistant Vice President for Loyalty (Mabuhay Miles) Mr. Gino Ricardo M. Domingo, Ms. Yaracel Macalindong - VP for Sales and Marketing, SMAC, Mr. Jonathan Chua - AVP for External Partnerships, SMAC, PAL Senior Vice President, Chief Supply Chain Officer and DPO Mr. Alvin Kendrich O. Limqueco, PAL Vice President for Marketing Mr. Alvin M. Miranda and PAL Vice President for Sales Mr. Salvador C. Britanico, Jr.

Seated from left:Mr. Jonathan Ng - Chief Financial Officer, SM Retail, Mr. Kevin Hartigan-Go - Chief Operating Officer, SMAC, Mr. Hendrik Sy - Executive Director, SM Group, PAL Holdings Inc. President and Chief Operating Officer Mr. Lucio C. Tan III, PAL President and Chief Operating Officer Capt. Stanley K. Ng, and PAL OIC Executive Vice President – General Counsel Atty. Carlos Luis Fernandez.